In an effort to promote better waste disposal habits and increase recycling rates, gamification techniques are being used more frequently. This innovative approach transforms the way we manage waste by making the process more engaging and rewarding for individuals.
One example of this approach is the ‘De Click’ app, launched in Belgium. Developed by FostPlus, the national recycling company, the app motivates citizens to dispose of their waste responsibly by rewarding them with vouchers known as ‘Circular Ucoins.’ These can be redeemed at selected partner retailers, used for museum entry, or donated to environmental protection groups.
Beyond the ‘De Click’ app, other innovative tools are being implemented to encourage consumer acceptance of modern waste management systems. A study by Vorobeva et al. (2023) examines how blockchain, economic incentives, and gamification can be combined to create a comprehensive waste management framework. The study found that gamification can significantly increase user acceptance, particularly among individuals who would otherwise have low behavioral intentions regarding waste sorting and recycling.
The textile industry is also exploring ways to encourage recycling. According to a study by Wojnowska-Baryła et al. (2022), post-consumer bio-based textile waste should ideally be recycled organically. However, implementing selective textile waste collection followed by sorting remains a challenge. The study suggests that new recycling techniques, such as the further development of biochemical recycling processes, should be promoted to improve efficiency and sustainability.
Furthermore, ZeLoop, a gamified plastic recycling program, is making strides in this field. Co-founder and CEO Eric Schaffner emphasizes the value of recycling, comparing the failure to recycle recyclable materials to "throwing away gold." The program rewards users with a cryptocurrency token, the Eco Reward, for steps taken during plogging, provided they have collected waste along the way.
“One participant collected 6,000 bottles in a month. That was a record achieved in competition with others. It also confirms that the gamified reward system is working as intended.”
– Eric Schaffner, Co-founder and CEO of ZeLoop
In conclusion, gamification techniques present a promising approach to fostering better waste disposal habits and increasing recycling rates. By making the process more engaging and rewarding, we can motivate individuals to take greater responsibility for their waste and contribute to a more sustainable future.